Month: May 2015

Zeetex Introduces Café Zee

Ras Al Khaimah, U.A.E – Branding is at its best. ZEETEX inaugurated a concept store ‘Café Zee’ at the showroom of one of its distributors in Ras Al Khaimah, UAE.

The idea behind this concept store is to engage the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation.

Any customer coming for tyre installation, tyre repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others.

The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Café Zee is an innovative and fascinating idea to add value to our ZEETEX brand where this would certainly revive the way customers spend their time during vehicle maintenance”, says Mr. Syed Zafar Abbas Jafri – Senior Vice President of UAE Business at ZAFCO.

ZEETEX Expands Range with Two New Winter Patterns

Daisy Tires, Zeetex’s Italian distributor cut the ribbon at the launch of the brand’s latest tyre during Autopromotec in May. The new ICE 1000 studless winter passenger car tyre will be available in sizes ranging from 14 to 17 inches and is said to be part of a new generation of products which are set to replace the S-100 line over the next few years. The ICE 2000C is a winter commercial tyre with zigzag sipes.
According to the company, the tyre offers “remarkable handling and enhanced stability on slush and snow surfaces. This tyre is available in 15 and 16 inches with high end load ranges. New product patterns stands up in its own right and ZAFCO is very proud of the results gathered so far and will give our distributors a competitive edge to deliver quality products to end users. This enhances our presence in winter range to a wide spectrum of product range making winter range a viable solution for needs of our distributors”.
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