Another Milestone for Zeetex

Herten, Germany – ZEETEX marks yet another massive achievement in the Tyre Industry where it proved its exemplary performance among top tyre brands based on different parameters.

An independent test was conducted by Auto Bild to rate the tyres based on noise, mileage, fuel economy, handling, and braking efficiency on dry and wet surfaces.

 

Criteria of Selection

Auto Bild picked up 53 tyre brands for an initial Braking test both on dry and wet surface, out of which 18 brands were filtered out based on their test results. The sheer performance of ZEETEX gave it an edge for getting selected among those 18 brands for further scrutiny based on other parameters.

 

ZEETEX Results

Privileged to have performed way better than other top-notch brands with higher brand value, ZEETEX yielded remarkable results with its PCR pattern ZT1000 as shown below,

 

Parameters	Position	Details
Pass-by Noise	1st	Lowest noise compared to other 17 brands
Price per Mileage	2nd	Excellent value for mileage
Rolling Resistance	5th	Fuel Efficient and Environment friendly
Aquaplaning	9th	On 7 millimeters water thickness
Braking Distance (Dry & Wet)	13th	For firm grip and extra-ordinary safety

 

Auto Bild test has a significant importance and matters a lot especially to the tyre dealers and end-users, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO. The R&D efforts by ZEETEX are paying off in a smart way where we would continue to march forward with utmost value for our customers and care for the environment as a whole, because achieving the unexpected has always been our priority, adds Mr. Sanga.

Interestingly for ZEETEX, market development has gone smoothly up till now where its quality and reliability has provided it a springboard to be one of the next top tyre brands.

Las Vegas, NV – There was a lot of traction around the ZAFCO booth this year as ZEETEX unveiled two brand new patterns: the all-season ZEETEX ZT3000, an eco-friendly alternative in the PCR category that offers exceptional wet grip and balanced driving behavior.

“The traffic this year was exciting,” says Giovanni Arrigone, COO of ZAFCO International. “With the current market situation and raging price wars, our brands, which are manufactured primarily in Indonesia, continue to provide an attractive alternative to the drivers looking for superior quality at value-driven prices. That’s what ZAFCO does best.”

The booth also featured Café Zee, a creative concept introduced by ZEETEX, inviting attendees for some tyre talk over a cup of coffee. The four-day agenda at SEMA was dedicated to deepening existing relationships and cultivating new ones.

Bologna, Italy – The exhibition took place in Bologna, Italy from May 20^th till 24^th, 2015 where ZAFCO’s elegant booth seemed to be the center of attention for the visitors.

 

A strong brand combo of ZEETEX and OTANI were displayed where a wide range of tyre categories were presented including PCR, LTR, and TBR of ZEETEX. The recent achievement by ZEETEX ZT1000 in Auto Bild test results kept the brand in the limelight for the visitors, potential customers, and media.

 

“Autopromotec proved to be yet another successful event for ZAFCO as the footfall at the booth was substantial enough to generate leads for both the brands. We celebrated 10^th anniversary for ZEETEX as the brand has come a long way to this level where some distributors are still with us since the very beginning”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing.

 

For existing and potential customers, ZAFCO arranged a lavish Gala Dinner at I Portici Hotel Bologna on May 21^st 2015. The attendees were enlightened on how ZAFCO is a one-stop solution for them and how they can benefit from ZAFCO. Later on, the attendees were entertained with a music and photo session, followed by the cake-cutting ceremony for ZEETEX anniversary and dinner.

Dubai, U.A.E – Expansion is on the go for Café Zee, as yet another outlet was opened at Jilphar – one of ZAFCO’s distributors in Ras Al Khor area of Dubai this month.

Keeping in mind its inauguration last month, ZEETEX continues to brand Café Zee as a concept store for engaging the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation.

Any customer coming for tyre installation, tyre repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others.

The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Our distributors from a number of countries came for Automechanika this month, so it was an apt time for us to make them familiar with this idea. The response was superb. They are interested in taking Café Zee to an international level and we are working on expanding its footprints to other markets.” says Mr. Hadi Raza Noorani – Senior Vice President of Africa Business at ZAFCO.

Dubai, U.A.E – Being a regular exhibitor at Automechanika Dubai, ZAFCO took the honor of presenting 5 brands from its portfolio to thousands of visitors coming from different parts of the world, especially Africa and Middle East.

 

Having one of the most sublime booths in the exhibition hall, ZAFCO put in limelight, its own brand ZEETEX where the stand seemed to be a complete solution for the visitors and potential customers as they could find both PCR and TBR ty
re categories.

ZEETEX Batteries and Lubricants were an addition to the product display this year, where it was complementing the overall offerings of ZEETEX under one umbrella.

 

Apart from the product offerings, ZAFCO made sure to entertain the visitors in an exciting way by introducing Net the Ball activity and their personal photoshoot. The contestants of Net the Ball activity had to net the football in the tyre basket and the winners were rewarded with the footballs.

 

Automechanika was surely a successful one for ZAFCO as the footfall at the booth was substantial enough to generate considerable number of leads from several countries. In addition, Automechanika Academy session organized by Business Guide Africa facilitated ZAFCO in promoting its offerings to the potential customers from Africa.

 

“Just like last year, ZAFCO team is making sure to make the most out of those leads and expand the business by building long-term relationships because ‘Growing Together’ is what ZAFCO believes in”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO.

 

For existing and potential customers, ZAFCO arranged a lavish Gala Dinner at iconic Armani Hotel, Burj Khalifa Dubai on June 3^rd 2015. The attendees were enlightened on how ZAFCO is a one-stop solution for them and how they can benefit from ZAFCO. Later on, the attendees were engaged in a fascinating Drum Activity by Dubai Drums entertainer, which was followed by a lavish buffet dinner and photo session.

Ras Al Khaimah, U.A.E – Branding is at its best. ZEETEX inaugurated a concept store ‘Café Zee’ at the showroom of one of its distributors in Ras Al Khaimah, UAE.

The idea behind this concept store is to engage the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation.

Any customer coming for tyre installation, tyre repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others.

The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Café Zee is an innovative and fascinating idea to add value to our ZEETEX brand where this would certainly revive the way customers spend their time during vehicle maintenance”, says Mr. Syed Zafar Abbas Jafri – Senior Vice President of UAE Business at ZAFCO.

Tokyo, Japan – ZEETEX starts off the New Year with yet another proud moment, as the journey continues with the sole aim to diversify into different markets and cater to the needs of the customers by offering them the best solution possible.

 

ZEETEX participated in Tokyo Auto Salon which is one of the chief automobile sector trade shows in Japan, where latest trends and innovations from the auto sector are brought to limelight. The trade show was from January 9^th to 11^th at Makuhari Messe in Tokyo, where ZEETEX was allotted a separate booth by its key Japanese Customer – AUTOWAY.

 

ZEETEX exhibited its wide range of patterns under different categories including, PCR, LTR, UHP, Winter and SUV 4×4, where the response from the end users and customers was commendable; especially for ZT2000 from PCR, HP1000 from UHP, and S100 from Winter tyres.

 

The mega event was surely a massive springboard for the new innovative automotive products to get promoted and in providing the companies with wide prospects to leverage their business and increase the horizon of their corporate networks.