Year: 2016

ZEETEX Launches Online Tyre Safety Campaign

Dubai, UAE – Being one of the innovative and quality-driven tyre brands, ZEETEX knows how important it is to keep the customers satisfied by ensuring their safety and comfort. Keeping that in mind, ZEETEX has launched an online Tyre Safety Campaign for both B2B and B2C segments, addressing the key concerns and tips that must be taken care of by the users.

Topics like Tyre Inflation, over-inflation, and optimum pressure levels, are covered in the form of text and graphical content. The campaign emphasizes on encouraging the target audience to get the best out of their tyres by following the suggested measures. The time and effort is less, but the benefits are manifold such as, extra mileage, fuel efficiency, vehicle safety and stability, and improved tyre life.

In retrospect of its extra-ordinary performance in independent test results of Auto Bild & IDIADA , ZEETEX continues to strive forward to do more by creating awareness and helping the customers yield maximum benefits out of ZEETEX Tyres. This campaign is a true gesture of being a responsible brand, yielding positive outcomes for the customers, environment, and the overall society.

Follow the Campaign under the hashtags
#ZEETEX #FuelForTyres #SpendAnExtraMinute

ZEETEX Shines at Reifen Show, Essen 2016

Essen, Germany – Taking the brands to limelight has been a norm for ZAFCO, and this year’s Reifen Show was no exception. Just like every time, ZAFCO’s booth was a sheer manifestation of style and elegance with appropriate display of products and appealing activities.
The Product Launch for the much-awaited “Value for Money” range of ZEETEX was carried out on the first day of exhibition, unveiling 4 new patterns including Van Tire, CT2000 vfm and UHP tire, HP2000 vfm. In Truck and Bus Radial segment, new generation FRT Tire for Longhaul application, “ZTH1 Extra” and new generation Drive axle tire for Regional application, “ZDR3 Extra” were also launched.
A wide range of products from ZEETEX were exhibited for the European market, covering all tire categories. The visitors were engaged in the race-track activity that created excitement and buzz on the booth.
A lavish gala dinner event was organized at Atlantic Congress Hotel on the second day of exhibition, which was attended by around 110 people. An exclusive Loyalty Program called ‘GRATIAZ’ was launched in the event, followed by an in-depth product presentation and test results of new ZEETEX VFM Range.
“As always, the footfall at the Reifen show was massive and having a remarkable response for our products certainly paid-off. Being there among the top tire manufacturers and having strong product portfolio, ZAFCO vows to keep striving forward by offering tailor-made products to the market. Last but not the least, the visitors were delighted to see the test results of our new products”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing.
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ZEETEX Brings Value at Automechanika, Dubai

Dubai, UAE – Yet another success story was written for ZEETEX at this year’s Automechanika – one of the biggest Automotive exhibitions. ZEETEX showcased wide range of products meant especially for Middle East & African markets.

ZEETEX was under the limelight as the most-awaited ZEETEX Product Launch proved to be a show-stopper at the exhibition. The new Value for Money (VFM) Range having 4 patterns for PCR, UHP, 4×4, and Light Truck Tyres were launched on the second day of the exhibition. The VFM range is meant for the customers who look for value in terms of quality, price, and durability.

RJ Pallavi from SUNO 1024 FM was invited to host the launching ceremony in style, followed by the lucky draw to giveaway exciting prizes to the winners. Having a new concept of Mini-golf activity added charm to our booth, as the visitors were engaged in the activity and took home free giveaways.

“We are glad to see the interest being shown by our regular and potential customers towards the new product assortment that we come up with. Our R&D efforts pay off every time and based on our new offerings we are even more optimistic than before”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing.