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Café Zee Expands its Footprints

Dubai, U.A.E – Expansion is on the go for Café Zee, as yet another outlet was opened at Jilphar – one of ZAFCO’s distributors in Ras Al Khor area of Dubai this month.

Keeping in mind its inauguration last month, ZEETEX continues to brand Café Zee as a concept store for engaging the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation.

Any customer coming for tyre installation, tyre repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others.

The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Our distributors from a number of countries came for Automechanika this month, so it was an apt time for us to make them familiar with this idea. The response was superb. They are interested in taking Café Zee to an international level and we are working on expanding its footprints to other markets.” says Mr. Hadi Raza Noorani – Senior Vice President of Africa Business at ZAFCO.

Zeetex Steals the Show at Automechanika

Dubai, U.A.E – Being a regular exhibitor at Automechanika Dubai, ZAFCO took the honor of presenting 5 brands from its portfolio to thousands of visitors coming from different parts of the world, especially Africa and Middle East.


Having one of the most sublime booths in the exhibition hall, ZAFCO put in limelight, its own brand ZEETEX where the stand seemed to be a complete solution for the visitors and potential customers as they could find both PCR and TBR ty
re categories.

ZEETEX Batteries and Lubricants were an addition to the product display this year, where it was complementing the overall offerings of ZEETEX under one umbrella.


Apart from the product offerings, ZAFCO made sure to entertain the visitors in an exciting way by introducing Net the Ball activity and their personal photoshoot. The contestants of Net the Ball activity had to net the football in the tyre basket and the winners were rewarded with the footballs.


Automechanika was surely a successful one for ZAFCO as the footfall at the booth was substantial enough to generate considerable number of leads from several countries. In addition, Automechanika Academy session organized by Business Guide Africa facilitated ZAFCO in promoting its offerings to the potential customers from Africa.


“Just like last year, ZAFCO team is making sure to make the most out of those leads and expand the business by building long-term relationships because ‘Growing Together’ is what ZAFCO believes in”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO.


For existing and potential customers, ZAFCO arranged a lavish Gala Dinner at iconic Armani Hotel, Burj Khalifa Dubai on June 3rd 2015. The attendees were enlightened on how ZAFCO is a one-stop solution for them and how they can benefit from ZAFCO. Later on, the attendees were engaged in a fascinating Drum Activity by Dubai Drums entertainer, which was followed by a lavish buffet dinner and photo session.

Zeetex Introduces Café Zee

Ras Al Khaimah, U.A.E – Branding is at its best. ZEETEX inaugurated a concept store ‘Café Zee’ at the showroom of one of its distributors in Ras Al Khaimah, UAE.

The idea behind this concept store is to engage the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation.

Any customer coming for tyre installation, tyre repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others.

The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Café Zee is an innovative and fascinating idea to add value to our ZEETEX brand where this would certainly revive the way customers spend their time during vehicle maintenance”, says Mr. Syed Zafar Abbas Jafri – Senior Vice President of UAE Business at ZAFCO.

ZEETEX Expands Range with Two New Winter Patterns

Daisy Tires, Zeetex’s Italian distributor cut the ribbon at the launch of the brand’s latest tyre during Autopromotec in May. The new ICE 1000 studless winter passenger car tyre will be available in sizes ranging from 14 to 17 inches and is said to be part of a new generation of products which are set to replace the S-100 line over the next few years. The ICE 2000C is a winter commercial tyre with zigzag sipes.
According to the company, the tyre offers “remarkable handling and enhanced stability on slush and snow surfaces. This tyre is available in 15 and 16 inches with high end load ranges. New product patterns stands up in its own right and ZAFCO is very proud of the results gathered so far and will give our distributors a competitive edge to deliver quality products to end users. This enhances our presence in winter range to a wide spectrum of product range making winter range a viable solution for needs of our distributors”.
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Another Milestone for Zeetex

Herten, Germany – ZEETEX marks yet another massive achievement in the Tire Industry where it proved its exemplary performance among top tire brands based on different parameters.
An independent test was conducted by Auto Bild to rate the tires based on noise, mileage, fuel economy, handling, and braking efficiency on dry and wet surfaces.

Criteria of Selection
Auto Bild picked up 53 tire brands for an initial Braking test both on dry and wet surface, out of which 18 brands were filtered out based on their test results. The sheer performance of ZEETEX gave it an edge for getting selected among those 18 brands for further scrutiny based on other parameters.
ZEETEX Results
Privileged to have performed way better than other top-notch brands with higher brand value, ZEETEX yielded remarkable results with its PCR pattern ZT1000 as shown below,
Parameters Position Details
Pass-by Noise 1 st Lowest noise compared to other 17 brands
Price per Mileage 2 nd Excellent value for mileage
Rolling Resistance 5 th Fuel Efficient and Environment friendly
Aquaplaning 9 th On 7 millimeters water thickness
Braking Distance (Dry & Wet) 13 th For firm grip and extra-ordinary safety
Auto Bild test has a significant importance and matters a lot especially to the tire dealers and end-users , says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO. The R&D efforts by ZEETEX are paying off in a smart way where we would continue to march forward with utmost value for our customers and care for the environment as a whole, because achieving the unexpected has always been our priority , adds Mr. Sanga.
Interestingly for ZEETEX, market development has gone smoothly up till now where its quality and reliability has provided it a springboard to be one of the next top tire brands.
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ZEETEX’s new offerings to change the rules of the game

ZEETEX has unveiled six new offerings for passenger, UHP, 4×4 and commercial held on March 20 at the Palazzo Phuket, Thailand to meet the ever-widening needs of the European market while buttressing ZEETEX’s superiority as a brand. The successful launch was attended by over 40 Dealers and Distributors from Africa, Middle East and ASEAN countries and garnered positive reviews concerning the new range of tires.
The new offerings are geared to change the ZEETEX tire scene, offering enhanced dry grip and steering response, good traction, exceptional ride comfort and good handling, exceptional mileage and reduced aquaplaning. All these qualities are aimed at giving drivers the advantage while ensuring a pleasurable ride experience with more miles to the pedal. To spice up affairs, the SU1000 and HP1000 were unveiled to customers during an impressive umbrella spinning performance that left distributors at the event thrilled and speechless.
The act merged high speed balancing of umbrellas with the intensity and dynamics of hand-to-hand skills. Next up was a Hakunana Matata Performance by 3 Africans unveiling ZT2000 and CT1000 – showcasing the extreme flexibility of the human body with splits, over spits, backbends and triple-fold. Final performance was Arial Silk by a Chinese lady unveiling AT1000 and HT1000. The launch concluded with the cultural Thai dance.
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Zeetex Continues its Expedition

Tokyo, Japan – ZEETEX starts off the New Year with yet another proud moment, as the journey continues with the sole aim to diversify into different markets and cater to the needs of the customers by offering them the best solution possible.


ZEETEX participated in Tokyo Auto Salon which is one of the chief automobile sector trade shows in Japan, where latest trends and innovations from the auto sector are brought to limelight. The trade show was from January 9th to 11th at Makuhari Messe in Tokyo, where ZEETEX was allotted a separate booth by its key Japanese Customer – AUTOWAY.


ZEETEX exhibited its wide range of patterns under different categories including, PCR, LTR, UHP, Winter and SUV 4×4, where the response from the end users and customers was commendable; especially for ZT2000 from PCR, HP1000 from UHP, and S100 from Winter tyres.


The mega event was surely a massive springboard for the new innovative automotive products to get promoted and in providing the companies with wide prospects to leverage their business and increase the horizon of their corporate networks.

2 Trophies for ZEETEX – Thailand Drift Series 2014

The 2nd round of the Thailand Drift Series was exciting as expected when the chequered flag was raised on the afternoon of Saturday, 29th November

in the grounds of the Indoor Stadium in East Pattaya.  Leading independent drift drivers and drift teams attended from all over South East Asia and Australia with almost 100 cars to awe their fans during the 2 day event with some sensational drift racing techniques.  Winners received cash prizes and trophies for presenting the best showmanship, and demonstrating taking corners at high speed.


Result of Zeetex Family Drift Team Thailand:  It was one of the best weekends for Zeetex drift team again this year, as we collected 2 trophies from our drift team leader, Mr. Chaiyos, (Nueng), who won the 3rd runner-up from Class-A battle.  He lost in semi-final match (due to some mechanical problem) to the eventual winner.


For Class-B battle, our 4 of our Zeetex Family Drift Team’s members have passed the qualifying rounds and enter the last 32 battles.  Eventually Mr. Art have won the 2nd runner-up.


Apart from these 2 trophies, there are 2 more trophies that were won by Mr. Chaiyos (Nueng) – our key drifter:

–              1st Prize (winner) :  M-Strom Drift Competition (Round #1).  The trophy was granted by one of the royal Thai family members

–              2nd Runner Up:  M-Strom Drift Competition (Round #4)


So for the “M-Strom Drift Competition 2014” event, Mr. Chaiyos stands a very good chance to be crowned “Thailand Drift God 2014” as his overall points is now ranked 2nd place.  The final round will be held in Jan or Feb 2015.

ZAFCO Unveils Winter Tyres SEMA Show 2014 – U.S.A

Las Vegas, NV – Drivers looking for better traction and mileage can find this news interesting, as ZAFCOexhibited a number of tyre brands at Las Vegas Convention Center from November 4th to 7th, 2014.

Being an active participant, ZAFCO unveiled a wide range of categories of its very own brand – ZEETEX –including PCR, TBR, Winter, and SUV / 4×4, claiming to offer the best traction and mileage, while favoring the environment as well. The official launch of the brand ZEETEX in the U.S market took place in last year’s SEMA Show.


“We got tremendous response at this year’s SEMA show compared to last year. This could be due to anti-dumping duty on Chinese Tyres. A lot of customers were looking for alternatives and we have different brands from Indonesia and Thailand to accommodate different market needs.” said Director Marketing – ZAFCO International.


Café Zee

Café Zee was also the part of ZAFCO’s exhibition in SEMA Show where representatives were there to raise awareness for the cause behind it. Café Zee is a creative concept introduced by ZEETEX which contributes to the next generation through SMILE, where people can enjoy free refreshments while getting their cars serviced. The sole aim of Café Zee is to generate donations for ‘Smile’ – a non-governmental organization in India – that looks after kid’s education. ZEETEX has sponsored 200 children so far through Café Zee project, and is continuing the same for the next year as well.

ZEETEX Flags up at Auto Trade EXPO – Ireland

ZEETEX makes it to Ireland in one of the biggest event of Irish Automotive aftermarket – the Auto Trade EXPO – held at The Citywest Exhibition Center in Dublin recently.

This grand event had nearly 130 exhibitors from all the sectors of the Irish Automotive aftermarket, where ZEETEX Tyres were displayed by Mileage Tyres – our sole distributor in the Irish market.

Mileage Tyres had 2 stands as they displayed the whole range of ZEETEX PCR and LTR categories including ZT1000, ZT2000, HP1000, AT1000, CT1000, SU1000, and HT1000.

This trade only event was a great springboard for the leading international automotive brands like ZEETEX, where more than 3,300 trade visitors were there in this two-day event that sums up the massive success for this one of a kind event ever held in Ireland.