Café Zee Expands its Footprints

Dubai, U.A.E – Expansion is on the go for Café Zee, as yet another outlet was opened at Jilphar – one of ZAFCO’s distributors in Ras Al Khor area of Dubai this month.

Keeping in mind its inauguration last month, ZEETEX continues to brand Café Zee as a concept store for engaging the customers in an ambiance that gives a look and feel of an automotive branded café meant for relaxation.

Any customer coming for tyre installation, tyre repair, oil change, etc. would be offered with free refreshments while their vehicles get serviced. In addition, people can relax in the store on comfy couches, watch television, read product catalogs, and do networking with others.

The ribbon-cutting ceremony was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Our distributors from a number of countries came for Automechanika this month, so it was an apt time for us to make them familiar with this idea. The response was superb. They are interested in taking Café Zee to an international level and we are working on expanding its footprints to other markets.” says Mr. Hadi Raza Noorani – Senior Vice President of Africa Business at ZAFCO.

Dubai, U.A.E – Being a regular exhibitor at Automechanika Dubai, ZAFCO took the honor of presenting 5 brands from its portfolio to thousands of visitors coming from different parts of the world, especially Africa and Middle East.

 

Having one of the most sublime booths in the exhibition hall, ZAFCO put in limelight, its own brand ZEETEX where the stand seemed to be a complete solution for the visitors and potential customers as they could find both PCR and TBR ty
re categories.

ZEETEX Batteries and Lubricants were an addition to the product display this year, where it was complementing the overall offerings of ZEETEX under one umbrella.

 

Apart from the product offerings, ZAFCO made sure to entertain the visitors in an exciting way by introducing Net the Ball activity and their personal photoshoot. The contestants of Net the Ball activity had to net the football in the tyre basket and the winners were rewarded with the footballs.

 

Automechanika was surely a successful one for ZAFCO as the footfall at the booth was substantial enough to generate considerable number of leads from several countries. In addition, Automechanika Academy session organized by Business Guide Africa facilitated ZAFCO in promoting its offerings to the potential customers from Africa.

 

“Just like last year, ZAFCO team is making sure to make the most out of those leads and expand the business by building long-term relationships because ‘Growing Together’ is what ZAFCO believes in”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO.

 

For existing and potential customers, ZAFCO arranged a lavish Gala Dinner at iconic Armani Hotel, Burj Khalifa Dubai on June 3^rd 2015. The attendees were enlightened on how ZAFCO is a one-stop solution for them and how they can benefit from ZAFCO. Later on, the attendees were engaged in a fascinating Drum Activity by Dubai Drums entertainer, which was followed by a lavish buffet dinner and photo session.