ZEETEX Shines at Reifen Show, Essen 2016

Essen, Germany – Taking the brands to limelight has been a norm for ZAFCO, and this year’s Reifen Show was no exception. Just like every time, ZAFCO’s booth was a sheer manifestation of style and elegance with appropriate display of products and appealing activities.
The Product Launch for the much-awaited “Value for Money” range of ZEETEX was carried out on the first day of exhibition, unveiling 4 new patterns including Van Tire, CT2000 vfm and UHP tire, HP2000 vfm. In Truck and Bus Radial segment, new generation FRT Tire for Longhaul application, “ZTH1 Extra” and new generation Drive axle tire for Regional application, “ZDR3 Extra” were also launched.
A wide range of products from ZEETEX were exhibited for the European market, covering all tire categories. The visitors were engaged in the race-track activity that created excitement and buzz on the booth.
A lavish gala dinner event was organized at Atlantic Congress Hotel on the second day of exhibition, which was attended by around 110 people. An exclusive Loyalty Program called ‘GRATIAZ’ was launched in the event, followed by an in-depth product presentation and test results of new ZEETEX VFM Range.
“As always, the footfall at the Reifen show was massive and having a remarkable response for our products certainly paid-off. Being there among the top tire manufacturers and having strong product portfolio, ZAFCO vows to keep striving forward by offering tailor-made products to the market. Last but not the least, the visitors were delighted to see the test results of our new products”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing.
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